This statement explains what personal data BE SMART ME FZCO ("BeSmart Technology", "we", "us") collects through besmart-me.com, why we collect it, who we share it with, and the rights you have over it.
BE SMART ME FZCO is a hospitality technology and systems integration company registered in the United Arab Emirates. We are the controller of the personal data described here.
| Entity | BE SMART ME FZCO |
|---|---|
| Licensed by | Dubai Integrated Economic Zones Authority |
| Address | Dubai Digital Park, Silicon Oasis, Building A2, Dubai, United Arab Emirates |
| besmart@besmart-me.com | |
| Phone | +971 58 804 0000 |
There are two kinds of form on this website, and both are optional to use.
If you email or call us directly, we hold that correspondence too, for the same purposes described below.
We do not ask for, and ask that you do not send us, special category information such as health, religion, biometrics or political opinions, or payment card numbers, through these forms.
| Purpose | Basis |
|---|---|
| Replying to your enquiry | Your consent, given by submitting the form, and our legitimate interest in responding to people who contact us |
| Preparing a quotation or proposal | Steps taken at your request before entering a contract |
| Delivering and supporting a system you have bought | Performance of our contract with you |
| Keeping the website available and free of abuse | Our legitimate interest in operating a secure service |
| Meeting tax, accounting and audit obligations | Compliance with a legal obligation |
We do not send marketing emails from this website. If that ever changes, we will ask for your consent first and every message will carry a one click unsubscribe.
We keep the number of third parties deliberately small. Each one below acts on our instructions, or receives only what is technically necessary to serve you a page.
| Provider | What it does | What it sees |
|---|---|---|
| Netlify | Hosts the website and stores form submissions | Everything you submit, plus server log data including your IP address |
| Microsoft 365 | Hosts our mailboxes, where your enquiry arrives | The contents of your enquiry and our correspondence with you |
| Google Fonts | Serves the two typefaces this site is set in | Your IP address and browser details, when your browser fetches the fonts |
| Anam and Anthropic | Run Maro, the guide, when you choose to talk to her | What you say to Maro during that conversation; nothing is kept after it |
We may also disclose personal data where we are legally required to, for example to a regulator, court or law enforcement authority acting within its powers.
The public pages of this website set no cookies. There is no consent banner because there is nothing to consent to.
Two areas of this domain are private staff tools: the admin portal at /adminsec and the internal Q&I web app at /qi. They are not open to the public: signing in requires a Microsoft work account on our own tenant. Once signed in, they keep a sign in token in your browser's session storage so you are not asked to authenticate on every page. That token is cleared when you close the tab, and it never leaves your browser.
We operate from the UAE and Lebanon, but the providers listed in section 04 run global infrastructure, so your data may be stored or processed outside the UAE, including in the European Union and the United States. Where a transfer is subject to UAE or EU data protection law, we rely on the safeguards those providers offer, such as standard contractual clauses in their data processing agreements.
You can ask us to delete your data sooner, see section 08.
Under UAE Federal Decree Law No. 45 of 2021 on the Protection of Personal Data and, if you are in the European Economic Area or the United Kingdom, under the GDPR, you can ask us to:
Write to besmart@besmart-me.com and we will respond within 30 days. We may ask you to confirm your identity first. If you believe we have handled your data improperly, you may complain to the UAE Data Office or, in the EEA or UK, to your national supervisory authority.
The site is served over HTTPS. Form submissions travel encrypted, and access to them is limited to the people at BeSmart who need it. Our staff portals are protected by Microsoft work account sign in on our own tenant. No system is perfectly secure, but if a breach ever affects your personal data we will notify you and the relevant authority as the law requires.
This statement covers this website only. When we deploy R&B, ResM, Maro or any other system into a client's venue, that client is the controller of the data their system handles, including their guests' orders and bookings and, where the voice host is enabled, guest speech. Our role there is that of a processor acting on the client's instructions, governed by the contract and data processing terms agreed with them, not by this page.
This website sells business systems to businesses. It is not directed at children, and we do not knowingly collect data from anyone under 18. If you believe a child has sent us personal data, contact us and we will delete it.
We will update this page when our practices change. The version you are reading is always the current one, and material changes will be signposted on the page itself.